What is Content Marketing?

What is Content Marketing?

What is Content Marketing and what makes it valuable?

Leveraging Content Marketing is a must. In a world ruled by the internet, everything you need to know is found through fast searches, computer screens, smartphones, and tablets. Generating engaging content is critical for business growth.

Of course, generating digital content for your website to attract new customers has become an essential tool. This is true for everyone who has decided to start a business or develop an existing one. That’s why we at LN Marketing Group, as an Edmonton Digital Marketing Company, offer Content Marketing to any of our clients looking for a Marketing Agency.


But what is Content Marketing?

Content marketing is a previously-planned strategic marketing approach focused on developing and distributing interesting, relevant, and well-designed content for your website.

A complete content marketing strategy will attract and retain a clearly defined audience for your business and, of course, to drive profitable actions from new and old customers.

Most importantly, as part of any inbound marketing campaign, a visual approach should be taken. Creating engaging visual content is an art. Our goal is to understand which things interest potential customers and develop a target market. We can then produce project-specific content and generate leads for our clients. This is accomplished in a few strategic steps:
  • Research differences between you and your competition. This will allow you to showcase what makes you stand out.
  • identifying a target market or focus group. By doing this, your campaign will become more effective by visually approaching like-minded viewers.
  • Producing the content. Highly engaging , professional looking visual content will immediately set you apart and generate credibility for your brand.

We have found that following this approach builds confidence in potential clients and greatly assists with engagement. Therefore, on-boarding and conversions to revenue generating viewers has a strong return on investment.


Types of content marketing

Creating marketing content that is unique, engaging, and loyal to your brand takes some thought and planning. After we establish a story or message, we can then produce different forms of content to share. Some of these include:

  • Short Video Commercials:

     It is proven and well-known in the marketing circles that adding video content to your website and Social Media platforms will raise your inquires, engagement and revenue. Also, video assets can be reused for future posts, making them cost-effective.
  • Animated explainer videos:

     Animated Videos grab the attention of viewers. They will quickly and easily tell your story, promote a product and announce your brand. They are produced offsite with no need for filming, making them more cost-effective than traditionally produced videos. Animation videos are a good fit for many different markets.
  • Commercial Photography:

     Professionally captured images still have their place and are very much required for a well-balanced digital marketing campaign. Commercial Photography very much tells a story as well. From food to fieldwork, a single image can show viewers what you do and how you do it. As well as draw interest in a product. 

Content Marketing builds trust.

The very basis of content marketing is to provide useful information to your potential client.

This type of promoting is taking over other marketing strategies because it’s not merely calling others’ attention; its objective is to give the audience a taste of what they can learn or obtain through your services.

Content marketing lets you give your future customers a real reason to become regular customers.


Our Commitment



Our mission and roll as an Edmonton Marketing Company is simple.

Help you generate engaging, useful, digital content that you will obtain real benefits from.

We are a very dedicated team, and we treat every client as if they were part of our own company.

Are you looking for a Digital Content Service, or have some questions about your project?

Let us know!


LN Marketing Group is here to help.

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